It makes perfect sense. Equally as a land based operation should have a visible online presence, a online operation should have a land based operation too.
Firstly, the benefits are cross fertilization of the players from both sides of the operation. Using one to market to the other. Introduction bonuses, refer a friend, VIP treats and generally marketing.
Ideally, there are increases in new depositors and customer retention. The target market is there, right in front of you. So grab them and keep them!
Get it right and your loyal customers have no need of wish to spend their cash with another competitor.
More obscure but even more useful is the verification of players. Customers maybe reluctant deposit and with draw online and even more fearful to send in email, copies of ID, credit cards and utility bills for verification purposes. Most would prefer to hand in at the land based operation instead.
Same for large winnings, rather than carry cash in your pocket, the players may have the winnings transferred to their online account and draw out the cash at a more convenient time.
Utilizing one of our software suppliers, the customer stands in front of the camera, hold the relevant ID to the side of his face. The biometric system not only verifies if the person in the photo ID is the same but in addition, using their database of over 90 countries, verify if the actual ID is authentic too.
This speeds up the KYC process enormously and take away the responsibility of cashiers and casino staff who are not trained to spot forgeries.
So, cash intended for online play, may be deposited and withdrawn in cash at the land based operation in ease and peace of mind as well as covering social responsibility for the house.
For more details on the instant verification system, please click here and contacts us for a demo.
Earlier this year, the Hippodrome Casino and PokerStars announced that their dedicated poker room - PokerStars LIVE - will open in London's Hippodrome Casino on March 4, offering the most authentic, high-quality poker lounge in the UK.
Simon Thomas, Chairman of the Hippodrome Casino said that the poker room had been designed to provide the best player experience possible. He explained: "The poker room's luxury interior design has been developed to take poker to a new level, catching the interest of all national and international players. It's location in the 'Gods' is unique and our ambition is to create a fabulous environment in which to play poker, with great lighting, comfortable seating and the audiovisual support to the needs of the poker player.
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