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31/12/13 - Online and landbased casino convergence a success in NJ!

With a small target market and heavy competition, marketing has to be imaginative to create new depositors, but more importantly, to retain them rather than customers hopping from operator to operator to take advantage of the new account bonuses.

ATLANTIC CITY — More than 120,000 online gambling accounts have been created in New Jersey since internet betting became legal in the state five weeks ago, the state Division of Gaming Enforcement said. 

“We have seen a steady and continual increase in site traffic since Nov. 21 due to the outreach of the casino operators,” David Rebuck, the director of the division and the state’s top gaming official, said in a statement. “We are encouraged by their marketing efforts and are optimistic for the future of New Jersey’s internet gaming industry."

Exactly how many people are actually playing on the websites — run by seven Atlantic City casinos in conjunction with online gaming companies — remains unclear. Regulators have not audited those figures. In addition, one person can create accounts at different websites, and some may be creating accounts but not playing.

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