Investment: Lottery platform system

Product / Game Engine

• Ability to create and configure new lotteries that can be used in products in under 10 minutes
• Products are all based on the different ways to play the lottery: Classic Play, System Play, Group Play (syndicates), Combo Play (playing more than one lottery in one order), Combo Groups, Raffles (El Gordo etc.), Instant wins (online scratch-cards)
• Ability to control product targeting based on location and partner (white label / affiliate / turnkey partner)
• Ability for customer to create a 'Player wallet' where they can deposit funds and play games in one click from their account
• Single wallet functionality across all games – lotto, scratch cards, instants, raffles and so on
• Multilingual/multicurrency control over product names, content, description

Risk Management / Hedging

• Fully automated hedging system with ability to manually override
• Allows you to set up multiple hedging routes against each lottery that the system automatically selects the most cost effective available route to maximize margin and ensure bets/lottery tickets are always in place

Partners / White Labels / B2B

• Full partner system allowing for affiliates, white labels and turnkeys to be created and grouped
• Ability to skin new brands quickly and easily – allowing turnkey websites and mobile apps for managed partners
• Advert management system with ability to distribute banner adverts, text links and flash adverts to partner groups or individual partners with full tracking capability and reporting
• Separate affiliate login
• Powerful multilingual CMS
• Full campaign management system that can be attached to products, partners supporting:
• Discount on Purchase
• Discount on Pay-in
• Extra balance on Pay-in